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Why Snap Pack Direct Mail is the Future of Targeted Marketing


As a marketer, I am always exploring new and innovative ways to reach my target audience. One of the methods that have caught my attention lately is Snap Pack Direct Mail. In this article, I will discuss how snap pack direct mail works, its benefits, and why it is the future of targeted marketing.


Introduction to Snap Pack Direct Mail

Snap Pack Direct Mail is a type of direct mail that consists of a self-contained, folded mailer that snaps open when pulled apart. The mailer typically contains a personalized message, an offer, and a call to action. The design of the mailer is such that it immediately grabs the attention of the recipient and encourages them to open it.

Snap Pack Direct Mail is an effective marketing tool because it is highly targeted. The mailer can be customized to include the recipient's name, location, and other relevant details. This personalization makes the mailer more likely to be opened and read, which increases the chances of the recipient responding to the offer.

The Benefits of Snap Pack Direct Mail

Snap Pack Direct Mail has several benefits that make it an attractive marketing option for businesses. Firstly, it has a high open rate. Research has shown that snap pack mailers have an open rate of up to 95%, which is significantly higher than traditional direct mail. This high open rate is due to the design of the mailer, which is visually appealing and intriguing.

Secondly, snap pack direct mail is cost-effective. It is cheaper to produce and mail snap pack mailers than other types of direct mail, such as postcards or brochures. This cost-effectiveness makes it an ideal option for small businesses or those with a limited marketing budget.

Thirdly, snap pack direct mail is highly customizable. The mailer can be tailored to include personalized messages, images, and offers that are relevant to the recipient. This customization makes the mailer more engaging and increases the likelihood of a response.

How Snap Pack Direct Mail Works

Snap Pack Direct Mail works by targeting a specific audience and delivering a personalized message. The mailer is designed to grab the attention of the recipient and encourage them to open it. Once opened, the mailer contains a personalized message, an offer, and a call to action.

The mailer is typically sent to a targeted list of recipients, such as existing customers or prospects who have shown an interest in the product or service being offered. The mailer can be customized to include the recipient's name, location, and other relevant details, which makes it more likely to be opened and read.

Snap Pack Direct Mail vs. Traditional Direct Mail

Snap Pack Direct Mail differs from traditional direct mail in several ways. Firstly, the design of the mailer is more visually appealing and intriguing than traditional direct mail. This design encourages the recipient to open the mailer and engage with its contents.

Secondly, snap pack direct mail is more targeted than traditional direct mail. The mailer can be customized to include personalized messages, images, and offers that are relevant to the recipient. This personalization makes the mailer more engaging and increases the likelihood of a response.

Thirdly, snap pack direct mail is more cost-effective than traditional direct mail. It is cheaper to produce and mail snap pack mailers than other types of direct mail, such as postcards or brochures. This cost-effectiveness makes it an ideal option for small businesses or those with a limited marketing budget.

Snap Pack Direct Mail Design Tips

The design of a snap pack mailer is critical to its success. Here are some design tips to keep in mind when creating a snap pack mailer:

  1. Use a visually appealing design that grabs the recipient's attention.

  2. Include personalized messages, images, and offers that are relevant to the recipient.

  3. Keep the message simple and easy to understand.

  4. Use a clear call to action that encourages the recipient to respond.

  5. Use high-quality images and graphics that enhance the message.

Snap Pack Direct Mail Copywriting Tips

The copywriting of a snap pack mailer is just as important as its design. Here are some copywriting tips to keep in mind when creating a snap pack mailer:

  1. Use a personalized message that speaks directly to the recipient.

  2. Highlight the benefits of the product or service being offered.

  3. Keep the message simple and easy to understand.

  4. Use a clear call to action that encourages the recipient to respond.

  5. Use a tone that is conversational and engaging.

Measuring Success with Snap Pack Direct Mail

Measuring the success of a snap pack direct mail campaign is essential to its long-term success. Here are some metrics to keep in mind when measuring the success of a snap pack direct mail campaign:

  1. Open rate: The percentage of recipients who opened the mailer.

  2. Response rate: The percentage of recipients who responded to the offer.

  3. Conversion rate: The percentage of respondents who became customers.

  4. Return on investment: The amount of revenue generated compared to the cost of the campaign.

Case Studies of Successful Snap Pack Direct Mail Campaigns

To illustrate the effectiveness of snap pack direct mail, here are some case studies of successful snap pack direct mail campaigns:

  1. The Federal Savings Bank sent snap pack mailers to prospects who had recently turned 65. The mailers included personalized messages and offers for a reverse mortgage. The campaign resulted in a 24% response rate and a 16% conversion rate.

  2. Embrace Home Loans sent snap pack mailers to prospects who had recently visited their website but had not yet made a decision on their home mortgage refinance. The mailers included personalized messages and offers for cash out, home improvements and debt consolidation. The campaign resulted in a 22% response rate and a 9% conversion rate.

How to Get Started with Snap Pack Direct Mail

To get started with snap pack direct mail, follow these steps:

  1. Define your target audience and create a targeted mailing list.

  2. Develop a personalized message, offer, and call to action.

  3. Design a visually appealing snap pack mailer.

  4. Print and mail the snap pack mailer to your targeted list.

  5. Measure the success of the campaign and make adjustments as needed.

Conclusion: Snap Pack Direct Mail is the Future of Targeted Marketing

Snap Pack Direct Mail is a highly effective and cost-efficient way to reach a targeted audience. With its high open rate and personalized messaging, it is an ideal marketing option for businesses of all sizes. By following the design and copywriting tips outlined in this article and measuring the success of your campaign, you can make snap pack direct mail a key part of your marketing strategy. So why not send a snap pack direct mail campaign today and see the results for yourself?


CTA: Send snap pack direct mail today and see the results for yourself! Cann Pioneer today at 877-751-2200 or www.pioneerdatasolution.com

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