Below are more telemarketing scripts that specifically dedicated to handling objections and generate more real estate leads.
Most homeowners that you contact by phone are going to tell you that they are not interested in selling. this is a normal response to a cold call from a realtor to a homeowner who are total strangers. Don't be taken back or offended. Be ready for this response and know how to handle it. You will generate more seller leads
Reply to the homeowner:
Do you have any life changing events that would cause to consider selling in the future? Kids graduating from high school? Changing jobs? Income change? Caring for a eldery parent? Just want to cash in on the increase in your homes value?
If they say they know an agent, friend or relative:
Ask if they have signed with the agent to list the home? If not, tell them that you will email or mail a comprehensive listing offer that includes the home's value. Tell them if they don't like the information, they can delete it or throw it in the garbage, and you won't bother them again. Mail or email the information and set a follow up call.
If homeowner wants to know how you got their phone or email:
Tell them you get the property info from MLS and then the phone is public information
I want to talk to my husband or wife, call me back:
This is a delay tactic when the homeowner does not know what to say. Be ready and use the below. Tell them that you will email or mail a comprehensive listing offer that includes the home's value to go over with your spouse. Mail or email the information and set a follow up call.
Homeowner needs to think on it and call you back:
This is usually another tactic to get you off the phone. Again, get the owner to agree to receive your information and set a follow up.
It costs too much to sell my home:
Let the homeowner know that you guarantee the lowest commission for the most service. Again, email or mail your offer and show them how much money they will get with the estimated home sale. Once they see this, they most likely will not make the commission an issue.
If you want to generate more real estate leads and seller leads. One of the most important things to remember is to get past the initial conversation when the homeowner is the most apprehensive and resistant. The next time you speak with them they should soften their defenses. Going forward you can build a relationship with the homeowner and develop a comfort level with them. This can lead to a listing, another home purchase and referrals. If you put into the time and work, it will pay off. Most are not willing to do the difficult things to build a successful relationship. Talk to other realtors who have been doing it for a long time and are successful and they will tell you all the stories of how they sacrificed and put in the work.