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The ups and downs and the sales roller coaster for mortgage leads and real estate seller leads

Most sales people experience the ups and downs of sales and closings vary wildly from month to month. Most mortgage and real estate professionals would prefer a consistent sales cycle where the amount of closed deals is predictable. Below are tips on how to smooth out your sales for a more consistent approach.


Based upon the ratio of 5:1, statistically, every time you make a sale, you lose five prospects.


Most mortgage and real estate sales people experience down curves or slumps in sales


You will need to maintain a consistent prospect base to avoid the up and down curves of the sales cycle.


Appointments fill your prospect base, which in turn result in more closed mortgage loans and closed real estate transactions.


Mortgage Leads and Real Estate Leads = Prospects = Sales


Next time we will breakdown the process of the sales cycle

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