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Prioritizing Sales Cycle for Mortgage Leads and Realtor Leads

What is the best way to prioritize your time regarding mortgage and real estate sales? Below is the suggested breakdown of your time spent working in the mortgage and real estate industries.


Divide 100% of your time among the below categories.


  • Prospecting 45%. Remember this: Every sale is rooted in prospecting

  • Presentation 20%

The majority of your time should be spent on finding someone and telling them what you do. Does that make sense?

  • Product/Industry Knowledge 20%

  • Professional Development 15%. only 10% of sales people will spend their own time and money to improve.

Are you spending the majority of your time generating more mortgage leads and more listings for real state? If not consider organizing your time better to focus on sales.


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